Niche playbooks
Every vertical has its own pain points, services that sell, and outreach angles that book calls. Pick the one closest to your network or your background — and run the playbook.
Accountants
High retention, high LTV, deeply under-marketed.
Open playbook →Dental practices
Fill the chairs. Keep them full.
Open playbook →Gyms & studios
Front-end leads are easy. Back-end retention is the actual offer.
Open playbook →HVAC contractors
Stay booked through the shoulder seasons.
Open playbook →Solicitors & law firms
Highest LTV niche on the scorecard — and the longest sales cycle.
Open playbook →Med spas
Premium niche. Premium pricing. Premium retention.
Open playbook →Mortgage brokers
Heavy automation, heavy regulation — the agencies that get both right win.
Open playbook →Real estate brokerages
Skip solo agents. Sell to brokerages.
Open playbook →Restaurants
Multi-location only. Skip single-unit owners.
Open playbook →Not sure which niche?
The Agency Launch Blueprint includes a 3-filter selector for picking your first vertical. 20-page PDF, free.
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